Indigo Digital Design

A strong focus on user experience in a competitive online marketplace.

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Customer experience first


As a digital designer at Indigo, Canada’s biggest bookstore, I designed landing pages, banners and emails, as well as improved the user experience through clean and simple menu design and hierarchy on indigo.ca. I also collaborated with the UX team on Account Centre, a central place for Indigo customers to view their orders, rewards, change account settings and setup reminders and interests.